As the Ondo State governorship election approaches on November 16, the Independent National Electoral Commission (INEC) has called on media outlets and influential voices to use their platforms to encourage voter card collection.
Sam Olumekun, INEC National Commissioner and Chairman of the Information and Voter Education Committee (IVEC) made this appeal during a meeting with media executives in the state.
Mr Olumekun, who was represented by the state’s Resident Electoral Commissioner, Oluwatoyin Babalola, emphasised the key role the media plays in mobilising citizens ahead of the election.
He highlighted that this is a critical time for media platforms to raise awareness about the ongoing voter card collection, encouraging all registered voters to retrieve their Permanent Voter Cards (PVCs) and stressing the importance of full participation in the electoral process.
“Your platforms have a broad reach and your voices have the power to inspire action among the public. I therefore urge you to deploy your resources in mobilizing citizens, particularly in the rural and underserved areas to ensure they are not left behind.
“We must unite to overcome challenges such as apathy, misinformation and logistical barriers that may prevent citizens from collecting their PVCs. With your collaboration, we can tackle these challenges directly and ensure that every eligible voter in Ondo State is ready to make their voice heard on Election Day”, he said.
He further emphasised the crucial role of upholding the highest standards of professionalism and fairness in covering the electoral process.
He noted that the media has the power to shape narratives, set agendas, and influence public perception.
Mr Olumekun urged media outlets to wield this power responsibly, ensuring that their reporting remains balanced, objective, and free from sensationalism.
He reiterated that the media’s role as democracy’s watchdog is essential in holding all stakeholders accountable, including INEC, political parties, and candidates.
Moreover, he stressed that fair and ethical journalism not only enhances the credibility of elections but also fosters public trust in the democratic process.
He added, “To this end, INEC remains committed to supporting the media in carrying out its duties effectively. We will continue to provide you with timely and accurate information, access to electoral materials and opportunities for regular engagement.
“We also welcome constructive feedback that can help us enhance our processes. We view the media not just as observers, but as essential partners in progress and we appreciate the crucial role you play in ensuring that elections are conducted transparently and peacefully.”
Mr Olumekun stressed that the collaboration between INEC and the media transcends election day. He noted that the Commission is eager to work closely with media partners throughout the entire electoral cycle—from pre-election preparations and election day activities to post-election assessments.
“Together, we can pave the way toward strengthening our democracy and fostering a culture of active participation among our citizens. In conclusion, I appeal to all media executives present today to embrace this collective responsibility, mobilize the public, encourage them to collect their PVCs, report with fairness and provide the information needed to educate voters on the importance of participating in the electoral process.
“Together, let us ensure that this election becomes a model for others where the voices of the people are heard clearly and their will is reflected in the outcome.
Thank you for your time and commitment to our democracy. Together, let us make the upcoming Ondo State governorship election a landmark of fairness, transparency and active citizen participation.”
