Brand collaboration
Over the years, brands have leveraged collaborations with other brands to create a unique product. Most times, these collaborations have proved more successful than competing with one another. A unique trait about these brand collaborations is that each brand on its own are well-to-do- brand. They are dons in the industry even when they stand on their own.
With these brand collaborations, products made are rare collections, in some cases, limited editions with a high market value which causes market frenzy but at the same time gets the right amount of appraisal.
With research data from Public Desire, I have curated an article on epic limited-edition brand collaborations and also the successes and failures of these brand collaborations. A recent study by Public Desire identified the top ten most in-demand limited-edition collaborations. The study analyzed factors including original price, resale value, price growth, availability, and public interest. A composite score, based on these factors, was used to rank the collaborations from highest to lowest demand.
BMW x Louis Vuitton
The BMW x Louis Vuitton collaboration has emerged as the most coveted partnership in the luxury market, achieving a remarkable composite score of 98. This highly exclusive venture resulted in the creation of a limited-edition collection of luxury luggage, instantly transformed into highly desirable collector’s items. The exclusivity of the collection is underscored by its extraordinary resale value, which has soared to nearly eight times its original price.
These rare pieces now command an average price of $177,000, a testament to their desirability and scarcity. The partnership also generated significant buzz online, attracting an impressive 6.2 million Google searches – the highest search volume recorded for any collaboration in its category. Adding to its allure, the BMW x Louis Vuitton luggage is virtually unavailable on the resale market, further amplifying its exclusivity. The absence of the collection on the official Louis Vuitton website reinforces its status as a highly sought-after and exceptionally rare commodity, solidifying its place as a pinnacle of luxury collaboration.
Brand collaboration- The Chunky Dunky Nike x Ben & Jerry’s Chunky Dunky collection
The Nike SB Dunk Low x Ben & Jerry’s “Chunky Dunky” collaboration, a whimsical and highly sought-after sneaker, secured the second spot in the ranking with an impressive composite score of 93. This playful design, inspired by Ben & Jerry’s iconic ice cream flavors, captured the hearts of sneaker enthusiasts and ice cream lovers alike.
The “Chunky Dunky” boasts a vibrant color palette and unique details that pay homage to the beloved “Chunky Monkey” ice cream flavor. The upper features a blue sky backdrop with green grassy fields, while cow-print pony hair overlays add a touch of playful texture. The melting yellow Swoosh logo mimics dripping ice cream, and the tongue tag features the “Chunky Dunky” name alongside Nike SB branding.
This eye-catching design resonated with sneakerheads, leading to a resale value of approximately $2,700, making it one of the most valuable sneakers on the market. The “Chunky Dunky” also generated significant online buzz, garnering an impressive 4.9 million Google searches, the second-highest search volume among the sneakers analyzed. This high level of interest underscores the popularity and cultural impact of this sweet collaboration.
Brand Collaboration-The Gucci x North Face
The Gucci x The North Face collaboration has proven to be a resounding success, earning the third spot in overall rankings with an impressive composite score of 90. This high score reflects the collection’s ability to seamlessly blend high-end fashion with practical functionality.
One of the key factors contributing to the popularity of this collaboration is its accessibility in the resale market. With over 800 listings, the Gucci x The North Face collection boasts the highest resale availability compared to any other similar collaboration. This abundance of listings makes it significantly easier for fashion enthusiasts to acquire pieces from this coveted collection, even if they missed the initial release.
Moreover, the resale value of items from this collection has skyrocketed, with many pieces now fetching prices that are more than double their original retail value. This surge in resale value further underscores the desirability and investment potential of the Gucci x The North Face collaboration, making it a highly sought-after collection among collectors and fashion aficionados alike.
Brand Collaboration-Skims x Dolce & Gabbana
The Skims x Dolce & Gabbana collaboration, a highly anticipated fusion of shapewear expertise and high fashion design, secured the fourth position with a respectable score of 87. This collection, celebrated for its sculptural and figure-enhancing pieces, brought a touch of Dolce & Gabbana’s signature glamour to Skims’ innovative shapewear. The line featured a range of pieces, from underwear and bras to bodysuits and dresses, all designed to sculpt and accentuate the body’s natural curves.
Initially priced around $200 per item, the Skims x Dolce & Gabbana collection experienced a modest 31% increase in resale value. While not as dramatic as some other collaborations, this still indicates a level of desirability among consumers. This more moderate resale price increase likely reflects the collection’s wider availability and accessibility. Supporting this notion of accessibility is the relatively high number of resale listings, around 370, indicating a good supply in the secondary market.
Furthermore, the continued availability of some pieces on the Skims website suggests that the collaboration wasn’t a limited, highly exclusive drop, contributing to its broader reach and less inflated resale prices. This approach allowed a greater number of consumers to purchase pieces from the collection at or near the original retail price.
Nike x Off-White ‘The Ten’ collection
Nike x Off-White ‘The Ten’ collection achieved a notable fifth place in the rankings, boasting a composite score of 82.8. This success was largely fueled by a remarkable 187% surge in price growth within the resale market.
Despite this impressive appreciation, the collection maintained broad availability with 670 resale listings, indicating a healthy supply in the secondary market. However, the collection’s appeal appeared to be more niche, as evidenced by a relatively modest 26.5k Google searches. This suggests that while highly sought after by enthusiasts, ‘The Ten’ did not achieve the widespread mainstream recognition often associated with major cultural collaborations.
Skims x The North Face
The collaboration between Skims and The North Face secured the sixth position in the rankings, earning a score of 78. Notably, it was the sole collaboration that experienced a decrease in resale value, with prices dropping by 35% to $130. Despite this price reduction, the collection maintained accessibility, boasting 379 resale listings and continued availability on the brand’s official website.
Brand Collaboration- Louis Vuitton x Supreme
In the competitive landscape of high-profile collaborations, the Louis Vuitton x Supreme partnership secured a respectable seventh position, earning a composite score of 75. This collaboration, a fusion of luxury and streetwear, made a significant impact, particularly in the resale market.
The resale value of items from this collection experienced a remarkable surge, doubling to reach an impressive $6.7K. This figure positions it as the second most valuable collaboration on the list, underscoring the enduring desirability and exclusivity of these pieces.
Despite generating substantial online interest, evidenced by 141.4K Google searches, the Louis Vuitton x Supreme collaboration’s ranking was hampered by limited availability in the resale market. This scarcity, coupled with the absence of these items on the official brand website, contributed to its inability to achieve a higher placement.
This case highlights the complex interplay of factors that influence the success of collaborations. While the Louis Vuitton x Supreme partnership undeniably captured the attention of consumers and commanded a premium in the resale market, its limited accessibility ultimately constrained its overall ranking.
Mango x Victoria Beckham
The Mango x Victoria Beckham collaboration secured the eighth position with a score of 73, demonstrating a substantial 125% increase in price. Initially priced at $200, items from this collection saw their resale value climb to $450. However, the availability of these pieces was limited, with only 13 resale listings observed. This scarcity, coupled with a lack of significant search volume, suggests that the impact of this collaboration remained relatively confined.
Nike x Tiffany
The Nike x Tiffany collaboration achieved a respectable ninth place in the rankings, earning a composite score of 70. This collaboration demonstrated its strong appeal among collectors, evidenced by a remarkable 195.7% surge in price, culminating in a resale value of $1.1K.
The substantial interest in this collaboration is further underscored by 316 resale listings and an impressive 570.1k Google searches. However, despite these indicators of significant popularity, the Nike x Tiffany collaboration did not quite reach the extraordinary levels of engagement seen with the top-performing collaborations.
Diesel x Savage x Fenty
Diesel’s collaboration with Savage X Fenty, a denim-focused lingerie line, landed in tenth place with a score of 70. While the line showed potential with a 97% growth in price, it failed to generate significant buzz, as evidenced by a mere 23 resale listings and 850 Google searches. This suggests that the bold concept, though intriguing, remained largely unnoticed by the public.
Research Credit: Public Desire
