Author: Eyitayo Jemimah Ajayi

The exquisite aso-oke fabric has been breathtakingly revolutionised into various captivating contemporary styles and clothing pieces. The remarkable aspect of these aso-oke creations is their enduring appeal; they never truly run out of style, thanks to the fabric’s inherent dynamism and versatility. This week, I bring you a curated selection of trending styles featured on Instagram. These styles are uniquely distinct, not only because of the luxurious pieces themselves but also due to the innovative designs they’ve been artfully fashioned into. The Striking Aso-Oke Corset Top This particular aso-oke corset top is meticulously crafted from a unique piece known as…

Oh, to hear Tom Sturridge’s authoritative and dangerous, yet alluring voice with a deep, rumbling tone which, by some miracle of vocal gymnastics, manages to escape his rather modest lips – it’s a truly mystical experience, almost as bewitching as the Dreamworld itself! Hold onto your dreamy hats, folks, because your favorite fearless film critic (that’s me, in case you were wondering) is finally gracing you with a review of Sandman 2! I know, I know, you were probably gnashing your teeth and tearing your hair out the day after its release, wondering why I hadn’t unleashed my brilliant…

After an excruciating five-year wait for another thrilling Old Guard sequel, Netflix finally released a new installment. I, for one, decided to eagerly rewatch the first sequel a few days ago because, truth be told, I was not sure if I had the intricate details of the movie clear in my head, or if I might have unintentionally muddled it up with another movie of a similar theme, Infinite. The Old Guard, starring the commanding Charlize Theron, garnered a sizable fan base due to its distinctive plot and compelling structure. Viewers had no choice but to impatiently anticipate the next…

At The New Daily Prime, we had the privilege of conducting an exclusive interview with the fast-rising food content creator, Idrees Rasheed. As part of our commitment to bringing readers accurate and firsthand information, we sat down with Rasheed, popularly known as Balogun, who shared valuable insights into his background and creative journey. Truth be told, Idrees Rasheed’s jovial personality shines through not just in his content but also in his everyday interactions. Idrees Rasheed’s family background As we all know, a person’s background plays a major role in shaping their path to success. For Idrees Rasheed, his roots are…

Not once, not twice, Falz has been styling these lace looks in different colours, and this raises concerns among netizens that the price of lace is about to go up. The No Less crooner is nowhere apologetic for wearing this look. Even in a recent video, he professed his newfound love for lace materials. We love how Falz consistently puts Yoruba culture at the forefront of his art. Falz released his latest studio album, The Feast, on May 31, 2025, which included twelve songs featuring other artists like Majeeed, ODUMODUBLVCK, DOTTi The Deity, Qing Madi, D Smoke, and Oiza x…

‘Sho fine gan? O ta lenu.’ Segun Johnson is a performing artist every major party wants to have. Many Nigerian celebrities strive to invite him to their events and movie premieres. His musical entertainment thrives on infectious hype that captivates audiences beyond comprehension. He also incorporates trending songs and dance moves into his performances, capturing the attention of many. Segun Johnson’s fame continues to grow, and even international audiences have caught on to his vibrant energy. He draws from the rich cultural tradition of panegyrics, but reimagines it with fast-paced beats and dynamic dance steps. Capitalizing on his unique style,…

Nigeria-born Idrees Rasheed, a U.S. Army officer turned food content creator, caught my attention a few months ago when I stumbled upon his page. I was immediately impressed by his cooking skills and engaging voiceovers. Idrees overcame the myth that when you relocate abroad, you drop your indigenous culture, food, and language and become like them. Tell me why Idrees speaks Yoruba so fluently with many anecdotes from evergreen Yoruba songs? His voice transcends from being didactic to lyrical, sometimes rhythmic, and even poetic, all in pure Yoruba. The way he presents his content is revolutionary in all standards. From uplifting Yoruba delicacies…

It seems that #JP2025 is going to be the talk of the town as the Mkambalas release the third pre-wedding video in a row. The previous videos had them wearing outfits that were impeccable in style. The first was an aso-oke ensemble concerning the Tazanian culture. The second was a bliss of chocolate and caramel ensemble. This latest video has the couple looking like ranchers. The couple rocks a unique two-piece denim with matching hats and boots, both riding on a horse. The Bob Marley song in the background sets the mood. The #JP2025 Nigerian event is set to be…

The successful gospel artiste, Mercy Chinwo, was spotlighted on CNN’s African Voice Changemakers where her story of impact, faith and music was reviewed. She came into fame when she won the second season on Nigerian Idol. Mercy is a very lively and jovial person and has even been featured in some skits. The gospel artist is also an unapologetic philanthropist. She stretches her hands of love through her Mercy is Blessed foundation. Mercy Chinwo, the celebrated winner of Nigerian Idol season two, sat down with the CNN anchor to discuss her inspiring journey. Even before her 2012 victory, Chinwo’s heart…

Gone are the days when bright colors like yellow and green dominated interior design. With the discovery of white’s allure, returning to those colors became difficult. One can hardly browse modern interior design magazines or home inspiration feeds online without noticing a recurring trend—the white theme. The foundation of many modern interiors is a crisp, clean white. A large number of contemporary buildings feature white interiors for various reasons, and I will be sharing a few of them below. Photo credit : Havenly White, as a monochromatic color, has the unique ability to reflect light. This makes it a significant…