Global football superstar Cristiano Ronaldo has expanded his brand beyond the pitch with the launch of his exclusive luxury watch collection in collaboration with renowned jeweler Jacob & Co. Announcing the new venture on Instagram, Ronaldo revealed that the collection, which features two models – Flight of CR7 and Heart of CR7 – draws inspiration from his illustrious football career.
“I’ve always dreamed of having my own watch collection,” Ronaldo shared with his fans. “The Flight of CR7 & the Heart of CR7 take inspiration from some of my most iconic moments on the field. I hope you like them as much as I do.”
The collection features two intricately designed models, each with a 44mm case. These watches are not just a testament to Ronaldo’s luxurious lifestyle but also symbolize his football journey and achievements. Both models are equipped with a skeletonized movement, a feature that reveals the intricate inner workings of the watch, enhancing its aesthetic appeal.
One of the standout design elements of the collection is the inclusion of two vertical pillars. These pillars pay homage to both Ronaldo’s personal brand, CR7, and the man himself. One pillar features depictions of Ronaldo in various iconic poses from his playing days, while the other bears the CR7 logo along with Ronaldo’s signature. The attention to detail extends to the barrel cover, which is shaped like a football, and the sapphire crystal case back, where a gold image of Ronaldo in his famous No. 7 jersey is prominently displayed.
Known for producing high-end luxury watches, Jacob & Co. is no stranger to collaborations with elite athletes and celebrities. The partnership with Ronaldo, however, represents one of the brand’s most high-profile ventures, leveraging Ronaldo’s global appeal and iconic status in the sports world. By aligning with Ronaldo, Jacob & Co. have created a watch collection that merges world-class craftsmanship with the legacy of one of football’s greatest ever players.
Ronaldo’s latest venture into the luxury watch industry is yet another example of the 39-year-old footballer’s brand diversification. The Portuguese star is widely regarded as one of the most marketable athletes in the world, and his influence extends far beyond the football field. Over the course of his career, Ronaldo has become a business mogul, launching ventures in fashion, hospitality, fitness, and now luxury accessories.
Despite currently playing for Al Nassr in Saudi Arabia’s Pro League, Ronaldo’s fame and appeal remain unmatched. With five Ballon d’Or awards, four European Golden Shoes, and a plethora of trophies to his name, including five UEFA Champions League titles and a European Championship with Portugal, he is considered one of the greatest players of all time. Ronaldo’s accolades extend beyond football. Forbes named him the world’s highest-paid athlete in 2016, 2017, and 2023, while “Time” included him in its list of the 100 most influential people in the world in 2014. He is also the most followed sports figure on social media, boasting a global fanbase that spans millions of followers across various platforms.
In addition to his sports and business success, Ronaldo reached another remarkable milestone in 2020, becoming the first footballer and the third athlete in history to earn over $1 billion during his career. His new watch collection is expected to further solidify his position as one of the wealthiest and most influential athletes in the world.
Cristiano Ronaldo’s venture into luxury watches with Jacob & Co. is more than just a business move—it’s a celebration of his incredible football career. With meticulous design and a personal connection to his journey on the field, the *Flight of CR7* and *Heart of CR7* watches are set to captivate both football fans and watch enthusiasts alike.
As Ronaldo continues to make history both on and off the pitch, his legacy grows richer, with this latest venture adding another layer to his ever-expanding empire. Fans of the football icon now have a chance to own a piece of his legacy, immortalized in a luxury timepiece.
