What Happens When Managers Criticize Their Players Publicly?

Manchester United manager Ruben Amorim recently sparked controversy by criticizing Marcus Rashford, claiming he would prefer his 63-year-old goalkeeping coach on the bench over the striker due to a perceived lack of effort in training. Rashford has been absent from the matchday squad for six weeks, and his future at Old Trafford now hangs in the balance as the transfer window nears its close.

Amorim’s comments reignite the debate over the effectiveness of public criticism by football managers. History shows that such remarks can have varied consequences, often affecting players’ confidence and the team dynamic.

Memorable Examples of Public Criticism

Harry Redknapp and Darren Bent (2009)
Redknapp famously remarked his “missus” could have scored a missed chance by Darren Bent. Despite this, Bent remained Tottenham’s top scorer that season before moving to Sunderland.

Tottenham Hotspur’s manager Harry Redknapp (r) shouts to Darren Bent and Michael Dawson (l) from the touchline. (Photo by Nick Potts – PA Images/PA Images via Getty Images)

Jose Mourinho and Luke Shaw (2017)
Mourinho publicly questioned Shaw’s fitness and decision-making, claiming he used “my brain” to guide the player. Shaw, plagued by injuries, remained at Manchester United but saw limited success during Mourinho’s tenure.

MANCHESTER, ENGLAND – DECEMBER 13: Luke Shaw of Manchester United and Jose Mourinho the head coach / manager of Manchester United during the Premier League match between Manchester United and AFC Bournemouth at Old Trafford on December 13, 2017 in Manchester, England. (Photo by Catherine Ivill/Getty Images)

Pep Guardiola and Kalvin Phillips (2022)
Guardiola called Phillips “overweight” post-World Cup, impacting the player’s confidence. Phillips made few appearances before being loaned to other clubs.

MANCHESTER, ENGLAND – APRIL 15: Kalvin Phillips of Manchester City and Pep Guardiola the head coach / manager of Manchester City during the Premier League match between Manchester City and Leicester City at Etihad Stadium on April 15, 2023 in Manchester, United Kingdom. (Photo by Robbie Jay Barratt – AMA/Getty Images)

Erik ten Hag and Jadon Sancho (2023)
Ten Hag dropped Sancho for underperforming in training. Sancho’s public rebuttal led to a strained relationship and eventual loan moves to Dortmund and Chelsea before Ten Hag was sacked in October 2024.

MANCHESTER, UNITED KINGDOM – FEBRUARY 23: (L-R) Jadon Sancho of Manchester United, Coach Erik Ten Hag of Manchester United during the UEFA Europa League match between Manchester United v FC Barcelona at the Old Trafford on February 23, 2023 in Manchester United Kingdom (Photo by David S. Bustamante/Soccrates/Getty Images)

Does It Work?

Public criticism can motivate some players, as seen with Darren Bent, but it often damages morale or leads to strained relationships, as in the cases of Shaw and Sancho. For managers, such remarks are risky, potentially reflecting poorly on their leadership and putting their own positions in jeopardy.

Amorim’s approach with Rashford now adds another chapter to this ongoing debate, with fans and pundits closely watching how it unfolds at Manchester United.

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