Those who lack music knowledge run the industry – Adekunle Gold

Afrobeats singer Adekunle Gold raised concerns about the music industry, highlighting challenges such as unfair treatment and low royalties for artists.

He believes unqualified individuals now control key discussions, shaping narratives that hurt creativity and talent.

Gold criticized industry leaders who, according to him, lack passion and a deep understanding of music. He accused them of prioritizing mediocrity over genuine artistry.

The singer expressed frustration over how these figures dominate conversations, sidelining real talent while allowing subpar content to thrive.

Industry under wrong leadership

Adekunle Gold took to social media to air his grievances. He argued that many of those controlling the industry neither create music nor respect the craft. Yet, they influence critical decisions that affect artists, producers, and true contributors.

“People who have no business leading music conversations are now controlling and destroying the industry,” Gold said. He stressed that talented individuals are being overshadowed by those who neither create nor appreciate music.

Talent overlooked, mediocrity rewarded

Gold warned that when the wrong people dictate industry trends, the wrong messages spread. This shift, he argued, leads to an environment where real talent is ignored while low-quality music gains prominence.

“When the wrong people lead the conversation, they push the wrong narratives,” he stated. “That’s why real talent is overlooked, and mediocrity thrives. Congratulations to everyone involved.”

His comments highlight growing concerns among artists about the commercialization of music at the expense of creativity. Many in the industry share his frustration, believing that marketing strategies often overshadow raw talent.

Artists struggle in a changing industry

Adekunle Gold’s statements reflect a broader struggle among artists trying to navigate an evolving industry.

Streaming services and social media have transformed how music is consumed. In this new landscape, trends shift rapidly, sometimes favoring viral moments over long-term artistic excellence.

While digital platforms have given many artists exposure, they have also created an environment where gimmicks often outperform genuine skill.

Gold’s remarks suggest that decision-makers prioritize short-term success over the long-term growth of the industry.

Call for change

Gold’s message serves as a call for industry professionals to refocus on quality and authenticity. He urges those in power to recognize and support true talent rather than chase trends. His outburst resonates with many musicians who feel the industry is moving in the wrong direction.

As the Afrobeats genre continues to grow globally, ensuring that it maintains its authenticity remains a challenge.

Adekunle Gold’s words highlight an ongoing debate about whether the music industry values artistry or mere popularity.

His statements have sparked discussions among fans and fellow artists. Many agree that a shift in leadership and values is necessary to sustain creativity in music.

Whether Gold’s call for change will lead to industry reforms remains to be seen.

Read Also: Adekunle Gold to co-produce Yoruba music documentary “The Odyssey”