Former Big Brother Naija star Kiddwaya announces his plan to launch a music career, aiming to leverage his father’s wealth and top collaborations.
At 31, the reality star intends to leverage his father’s wealth to collaborate with top artists in the Nigerian music industry.
Kiddwaya made this announcement on his X account, stating, “Maybe I should enter this music business as well. Popsi is rich, so we’ll just hire the best of everyone. Let me see what’s up.”
Growing trend of reality stars entering music
Kiddwaya’s decision follows a well-established trend of Nigerian reality stars transitioning into the music scene after gaining fame from reality TV shows.
Success stories like Timi Dakolo, Omawunmi, Iyanya, Chidinma, Laycon, and Efe Money highlight how many stars have successfully carved out music careers post-reality TV.
These artists have managed to build strong followings, blending their celebrity status with musical talent.
He appears to be tapping into a similar opportunity, aiming to build upon his fan base and expand his reach into the music industry.
Utilizing wealth for top collaborations
Kiddwaya’s announcement reflects his strategic approach to the music industry. By emphasizing his father’s wealth and connections, he plans to hire top-tier artists and producers to ensure his music gains prominence. This approach could help him stand out in a competitive landscape where quality collaborations often lead to success.
His statement highlights his confidence in using his family’s resources to create a standout music career. This move not only positions him within the industry but also suggests that Kiddwaya intends to approach his music career with a sense of professionalism and seriousness.
Potential musical direction
Although Kiddwaya hasn’t specified the genre he plans to explore, his background suggests a possible focus on Afrobeat, R&B, or pop—genres that have gained significant traction in Nigeria and across Africa.
His familiarity with these styles, combined with his exposure to Nigeria’s music scene, could provide him with a competitive edge.
However, he will need to strike a balance between leveraging his popularity and showcasing genuine musical talent to connect with a broader audience. The challenge will be establishing authenticity while maintaining his identity in a crowded industry.
![Reality Star Kiddwaya [Photo Credit: Goggle]](https://newdailyprime.news/wp-content/uploads/2025/01/waya.jpeg)
Challenges ahead
While Kiddwaya’s background and resources provide a solid foundation, the Nigerian music industry is highly competitive.
Artists must prove their talent and distinguish themselves from the crowd to achieve lasting such. His challenge will be not only to deliver quality music but also to build credibility and maintain relevance.
Additionally, his ability to connect with fans, beyond his reality TV fame, will be key. Building a music career requires more than just a familiar face—it demands consistent efforts, creativity, and dedication.
Conclusion
His announcement signals a new chapter in his career, marking his entry into the music world.
With his father’s backing and lessons from other reality stars who have successfully navigated this path, Kiddwaya could make a significant impact if he focuses on authenticity and delivering quality music.
The Nigerian music scene is ever evolving, and with the right strategy, he has the potential to carve out a lasting presence.
Read Also: Kiddwaya: Why I joined Big Brother Naija
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