Nigerian singer Daniel Anidugbe, widely known as Kizz Daniel, has made a compelling argument against the relentless pursuit of number-one songs on popular streaming platforms.
Instead, he advocates for a renewed focus on artistic integrity and the development of one’s musical craft.
Kizz Daniel’s remarks come amid a growing trend within the music industry where artists often measure their success by streaming numbers and chart positions.
However, the acclaimed artist believes this approach hampers creativity and may lead to superficial gains that do not necessarily reflect genuine artistry.
“Leave social media algorithms, focus on your craft,” he stated in a recent post, highlighting the discrepancies that can exist between the metrics on different platforms.
He emphasized that numbers on one streaming service may not align with those on another, suggesting that relying on these figures can be misleading.
“Have you ever heard of a guy called Killer Mike? Guess not… four-time Grammy winner,” he added, using the renowned artist as an example to illustrate that true talent often transcends fleeting trends and algorithmic advantages.
Further elaborating on his views, Kizz Daniel expressed his concerns regarding the current landscape in the music industry, where artists are heavily focused on achieving top spots on streaming charts.
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“Stop chasing number 1 song, it’s meh now—everything can be controlled,” he said, implying that the quest for chart supremacy is often a fruitless endeavour driven more by marketing strategies than by genuine artistic expression.
In another post, Kizz Daniel clarified that his intention was not to disparage the use of streaming bots or other marketing tactics designed to enhance visibility.
He contended that while these methods can be seen as a form of marketing, they might not be appropriate for established artists who should rely on their artistry to gain recognition.
“Farming isn’t a crime, it’s marketing… for placement and all… but na for who gets the money,” he explained, acknowledging that while boosting streams is commonplace, it should not replace authentic talent and hard work.
Importantly, the singer emphasized that his commentary is not meant to undermine his peers but rather to inspire and uplift emerging artists.
He called on newer musicians to embrace their creative instincts and release their work without the fear of not achieving immediate success on streaming platforms.
“We ain’t shading anybody here before una start, just tryna push the new generation to drop those hidden gems… I won learn,” he asserted, reflecting on his artistic journey and the lessons he has gathered along the way.
Kizz Daniel’s call to action serves as both a reminder and an encouragement to artists navigating the complexities of the music industry.
By prioritizing authenticity over algorithm-driven results, he hopes to foster a culture where creativity flourishes and musicians can produce heartfelt, meaningful work.
In a world where the pressure to achieve quick success can overshadow genuine talent, Kizz Daniel’s words resonate as a powerful affirmation of artistic integrity.
His message is a clarion call for both established artists and newcomers alike to focus on what truly matters craftsmanship, originality, and the joy of creating music that resonates with listeners on a deeper level.
Indeed, it is this commitment to true artistry that will stand the test of time in an ever-evolving industry.
