Nigerian actor IK Ogbonna has voiced concerns over the growing obsession with fame in today’s digital age. In a recent post on his Instagram story, the Nollywood star described “clout” as the new form of currency that many people are desperate to spend.
Ogbonna, known for his roles in several Nigerian films, shared his thoughts on how fame is pursued in modern society. He believes many people now chase attention by any means necessary, even if it means sacrificing truth or integrity.
The rise of clout as currency
“Clout is the new currency, and many people are desperate to spend it,” Ogbonna wrote. He explained that some individuals use money to buy attention. Others go as far as tearing down respected figures just to be seen. Then, there are those who simply become loud and outrageous to attract the spotlight.
According to him, this strategy might work in the short term, but it comes with a heavy price. “Forced fame might get you quick recognition and momentary hype, but it rarely lasts,” he stated.
Fame without substance is empty
Ogbonna stressed that fame built on lies or noise is unstable. It doesn’t have a firm base and often crumbles under pressure. “There’s no solid foundation, just mine,” he said, describing the risk of building popularity on shaky ground.
He emphasized the need for truth, talent, and consistency. Without these qualities, fame fades. “Fame without purpose fades. But fame built on truth, talent, and consistency, that’s legacy,” he wrote.
The internet can make or break
Ogbonna also pointed out the role of the internet in today’s fame culture. While social media can make someone famous overnight, it can just as quickly destroy them.
“The same internet that crowned you today can cancel you tomorrow,” he warned. With the internet’s fast pace, public opinion changes quickly. One wrong move, one misunderstood post, and someone’s entire career can be at risk.
The pressure to stay relevant
According to the actor, the constant need to stay relevant online is exhausting. Many feel forced to create content, stir drama, or chase viral moments just to stay in the spotlight.
This pressure can lead people to take extreme steps, such as faking lifestyles, copying trends, or acting out of character. Ogbonna believes that this kind of fame is not only temporary but harmful in the long run.
Build a legacy, not just hype
In his message, Ogbonna urged people, especially the younger generation—to focus on lasting values. He wants aspiring stars to understand that true success comes from hard work, real skill, and staying true to oneself.
“It’s not the fame you gather that matters,” he concluded. “It’s how you gather it.”
Final thoughts
Ogbonna’s comments reflect a broader concern in today’s world. In the race for followers, likes, and online fame, many are losing sight of what truly matters.
His message is a reminder that while clout might bring attention today, only truth, talent, and consistency will stand the test of time. As he puts it, “That’s legacy.”
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