Former Liverpool manager Jurgen Klopp has publicly defended his decision to join Red Bull as head of global soccer operations, acknowledging the criticism but explaining the move as the right step in his career. After departing Liverpool last season, the German coach’s new role with Red Bull, starting in January, has sparked controversy, especially among fans of his former club Borussia Dortmund.
Red Bull’s presence in football is divisive in Germany, stemming from its acquisition and transformation of the small club SSV Markranstadt into Bundesliga powerhouse RB Leipzig in 2009. This move drew ire from traditionalists, with Leipzig often described as “Germany’s most hated club.” The criticism has persisted as Red Bull expanded its network to include clubs such as Red Bull Salzburg, New York Red Bulls, Red Bull Bragantino in Brazil, and a stake in Leeds United.
In an interview on Toni Kroos’ podcast, Klopp explained that pleasing everyone is impossible in football, saying, “I did not want to step on anyone’s toes… but I don’t know what I could have done so that everyone is happy.” Klopp, now 57, emphasized his desire to stay involved in the sport without returning to sideline coaching. “It was clear for me that I would do something—so then Red Bull came,” he noted, describing the new role as a “fantastic opportunity.”
While the move has unsettled fans in Germany, especially those connected to Dortmund, Klopp said their reactions were “not hugely relevant.” He added, “If you organise your life around trying to please everyone, you’ll find you fail every day.” Addressing his decision to avoid managerial roles, Klopp ruled out managing even at the international level, saying, “My only real option would have been to become a coach of a national side, but I don’t want to be a coach any more.”
Klopp’s move to Red Bull marks a new chapter in his storied career, one he hopes will be both impactful and fulfilling. But it remains clear that he understands the legacy and scrutiny that accompany his name in the football world.
