TikTok has announced the removal of more than 2.1 million videos in Nigeria for violating its community guidelines during the second quarter of 2024.
This initiative is part of the platform’s ongoing commitment to enhance content moderation and create a safer online environment for its users.
In a report released on Tuesday, October 15, TikTok highlighted that these removals account for less than 1% of the total uploads in Nigeria during the reporting period. The findings revealed that an impressive 99.1% of the removed videos were proactively identified and taken down before any user reports were made. Furthermore, 90.7% of these videos were eliminated within 24 hours of upload, underscoring TikTok’s proactive approach to combating harmful content.
“This demonstrates our commitment to maintaining a safe platform for our Nigerian users,” the report stated.
The company stated that it would continue to invest in technologies aimed at improving content moderation and understanding potential risks, reinforcing its dedication to transparency and platform safety.
Globally, TikTok reported the removal of over 178 million videos in June 2024, with 144 million of these removals facilitated through automated systems. With a proactive detection rate now at 98.2% worldwide, TikTok is increasingly effective at addressing harmful content before it reaches users.
Owned by the Chinese company ByteDance, TikTok’s ownership structure consists of 60% held by global institutional investors, 20% by its founders, and 20% by employees. As the platform continues to grow, it remains focused on ensuring a safe and engaging experience for its diverse user base across the globe.
