Prime Minister Keir Starmer has sought to clearly differentiate the Labour Party from Nigel Farage’s Reform UK as part of efforts to rebuild the party’s political standing at the start of the new year.
Sir Keir Starmer told members of his political cabinet that voters should be presented with a clear choice between Labour’s agenda for national renewal and Reform UK, which he accused of promoting grievance, decline and division.
The ratings of Labour and the PM’s have decreased in opinion polls since the party’s victory in the 2024 general election.
Following that, Reform has topped the polls, and is aiming to gain more ahead of the council elections scheduled for May in England, as well as forthcoming parliamentary elections in Scotland and Wales.
In a meeting with his political cabinet, Sir Keir Starmer stated the administration should be “relentless” in focusing on the cost of living and delivering “change people can feel”.
He labelled the decision as being between “a Labour government renewing the country or a Reform movement that feeds on grievance, decline and division”.
“They want a weaker state, they want to inject bile into our communities, they want to appease [Russian President Vladimir] Putin. This is the fight of our political lives and one that we must relish,” he said.
Read also, the related story on New Daily Prime: Nigel Farage’s Reform UK becomes Britain’s largest party ahead general election
Sir Keir also told ministers: “I do not underestimate the scale of the task. But I have no doubt about this team.
“Governments do not lose because polls go down. They lose when they lose belief or nerve. We will do neither.”
Meanwhile, a spokesperson for Reform UK in response said the prime minister was revealing an “obsession” with the party as a result of the threat it posed to his “failing government”.
“Two years ago Labour promised to get the cost of living under control. Since then they have failed on nearly every count as household bills have soared, taxes have skyrocketed, and economic growth has flatlined.
“They simply cannot be trusted,” the spokesman added.
Speaking earlier, Conservative leader Kemi Badenoch criticised Labour, saying the party had “no plan, no agenda” and was led by a “weak prime minister who doesn’t know if he is going to be in the job for much longer.”
She added that the country required a government prioritising economic stability. “Right now, our economy is in freefall,” she stated.
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