Nigerian actress and content creator Bukunmi Adeaga Ilori, popularly known as Kiekie, stressed the importance of setting clear boundaries between personal life and public image.
She shared her views while speaking at The Creative Blueprint 2.0 event.
During her session, Kiekie explained that she had deliberately separated her private life from her professional brand.
Read Also: Kiekie: Why I kept my relationship private
According to her, maintaining that distinction had helped her stay focused and intentional about the kind of content she creates.
“I have created a very thick line between what is personal to me as Oluwabukunmi Adeaga Ilori and what is personal to my brand as Kiekie,” she said.
She went on to define the core elements of her brand, noting that her work spans multiple roles. These include event hosting, television presenting, acting, and content creation. However, she emphasised that her content remains primarily comic in nature.
“What are the elements of my brand? Event and TV host, actor, content creator. What is my content? Comic,” she added.
Furthermore, Kiekie explained how this boundary influenced her decisions about involving family members in her work. She revealed that her husband, Tunji Ilori, does not appear in her content. She said the decision was intentional and based on the nature of her brand.
“I don’t feature my husband because he is not funny,” she said, drawing laughter from the audience.
In contrast, she noted that her daughter, Nola Ilori, occasionally appears on her social media platforms. According to Kiekie, her daughter naturally connects with the camera and fits into her creative style.
“She is made for the camera,” she explained.
However, she was quick to add that she applies strict limits when it comes to featuring her child. She stated that she only creates content with her daughter during school breaks, ensuring that her education and routine remain unaffected.
In addition, Kiekie used the opportunity to advise fellow content creators and celebrities. She urged them to exercise caution and avoid excessive exposure of their private lives, especially when it involves family members.
According to her, the pressure to remain relevant online often pushes creators to overshare. She warned that this approach could eventually become counterproductive.
“We overmilk viral moments until it becomes annoying,” she said. “And that is where oversharing comes in.”
Her remarks reflected growing concerns within the digital space about privacy, boundaries, and the long-term impact of constant visibility. As social media continues to shape public perception, many creators face the challenge of balancing authenticity with discretion.
Kiekie’s message highlighted the need for intentional storytelling and responsible content creation. By drawing a clear line between her personal life and her brand, she demonstrated a model that prioritises both creativity and privacy.
Overall, her comments added to the ongoing conversation about how public figures can maintain control over their narratives while still engaging their audiences effectively.
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