Plans are underway by the Nigerian Government and Bloomberg to rebrand the country’s global image and attract foreign investments into the country.
The Ministry of Finance Incorporated (MOFI), according to a statement released on its X handle on Friday, is expected to sign a two-year tenure initiative aimed at rebranding the nation’s global image and attracting foreign investment.
The statement reads, “The Federal Government of Nigeria, through the Ministry of Finance Incorporated (MOFI), is set to partner with Bloomberg in a two-year initiative aimed at rebranding the nation’s global image and attracting foreign investment.”
Bloomberg’s Global Director, Nicole Keefe, speaking at a meeting with Minister of Finance, Wale Edun, reiterated the company’s commitment to reshaping Nigeria’s narrative and showcasing its economic potential to the global audience.
She said, “Bloomberg plans to leverage its vast media network to highlight Nigeria’s achievements and opportunities, addressing investor hesitations tied to outdated or negative perceptions.”
On his part, Armstrong Takang, CEO of MOFI, noted that the partnership would spotlight key government projects such as the Real Estate Investment Fund and gas pipeline initiatives, further promoting Nigeria’s progress in critical sectors.
