Coca-Cola has launched its Coke Studio ‘Beat the Drop’ campaign, offering exciting prizes worth N70 million, including all-expenses-paid trips to South Africa.
The campaign, which began in December 2024, has already seen four lucky winners secure trips to South Africa, while 20 participants have each won N1 million, according to a recent statement from the brand.
Yusuf Murtala, Senior Director of Frontline Marketing at Coca-Cola Nigeria, expressed excitement about the impact of the initiative, saying, “Congratulations to those that have participated and won so far. We are excited to see lives changing through Coke Studio. We want to encourage Nigerians to keep participating in the promo, as every drink brings every consumer closer to the Coke Studio life-changing opportunity of becoming the next millionaire.”
The campaign invites consumers to purchase specially marked Coca-Cola products with white caps, scan the QR code on the packaging, and enter the unique code under the cap to stand a chance to win prizes.
The brand’s “Drink, Find, Scan, and Win” strategy has captured the attention of many Nigerians.
Among the winners are Lagos residents Sebastine Momoh and Enubi Audu, who won trips to South Africa, as well as several N1 million winners, including Kehinde Olatunji from Lagos, Nkirika Beauty from Port Harcourt, Adereti Babatunde from Ibadan, Chukwuemeka Elizabeth from Delta, and Kolawole Modinat.
Coca-Cola also highlighted that its weekly raffle draws provide more opportunities for Nigerians to win prizes. Many of the winners have shared how the rewards have positively impacted their businesses and supported their families.
