Ubi Franklin refutes claims, clarifies role with Davido
Ubi Franklin denies rumors of being Davido’s assistant, clarifying his role as a business administrator supporting the Afrobeats star’s career.
The rumors gained traction after a comment surfaced online, questioning Franklin’s position within Davido’s team. In response, Franklin took to social media to set the record straight. He emphasised that his responsibilities revolve around managing the business aspects of Davido’s operations. According to him, his contributions have earned him the moniker “#TheSolutionist,” a title given by Davido himself to highlight Franklin’s problem-solving abilities.
“Let me state this clearly,” Franklin began in his post. “Davido is Africa’s biggest artist and the owner of DMW (Davido Music Worldwide). I always say it’s easy to judge from the outside, but if you look closely, you’ll see that Davido’s brand is something anyone would be proud to work for.”
Davido’s influence
Franklin praised Davido’s influence and success, drawing comparisons to political figures in Nigeria. He argued that the singer’s reach and impact often surpass those of many state governors, with the only difference being that Davido operates without a government budget.
“Davido is more influential than many governors you admire,” Franklin wrote. “The only thing he doesn’t have is access to government funds.”
Franklin also highlighted the value of working within Davido’s organization, which he described as a well-structured and inspiring setup. He credited his role as a business administrator to his professional qualifications and years of experience, noting that his contributions are vital to the team’s overall success.
Rejecting the “Nanny” narrative
The music executive firmly rejected the notion that he is a personal assistant or nanny, labeling such claims as baseless taunts. He expressed his dismay at the ridicule, attributing it to a lack of understanding of his actual role.
“Definitely not his PA or nanny, as some of you have tried to taunt me with,” Franklin stated. “If calling me those names makes you happy, so be it. I know my place, and that’s on the business end. That’s where I’ll always be.”
Shedding light on Davido’s team
Franklin highlighted the accomplishments of other members of Davido’s team, including personal assistants and associates. He described them as competent professionals who have achieved remarkable success through their work.
“Some great guys who are Davido’s personal assistants are doing jobs most of you can only dream of,” Franklin pointed out. “They wear the finest designer watches and clothes, have investments both within and outside Nigeria, and have traveled the world, gaining priceless experiences.”
This statement aimed to underscore the respectability and prestige of working within Davido’s organization, challenging the public perception of roles like personal assistants.

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Focusing on professionalism
Throughout his clarification, Franklin maintained a focus on professionalism. He stressed that his relationship with Davido is built on mutual respect and shared goals. By managing the business side of Davido’s operations, Franklin ensures that the artist can focus on his craft while the administrative aspects are handled efficiently.
Franklin’s response also served as a broader commentary on the importance of recognizing and respecting different roles within the entertainment industry. Ubi emphasized that every position, from business administrators to personal assistants, plays a crucial part in supporting an artist’s success.
Conclusion
The clarification from Ubi Franklin sheds light on the dynamics of Davido’s team and highlights the professionalism that drives the superstar’s brand. Franklin’s role as a business administrator reflects his dedication to contributing to Davido’s success, while his strong response to detractors demonstrates his commitment to setting the record straight.
As the entertainment industry continues to evolve, Franklin’s statement is a reminder of the value of teamwork and the diverse roles that contribute to the success of global artists. For now, the self-proclaimed “#TheSolutionist” remains focused on his responsibilities, proving that every role matters in the journey to greatness.