Reality TV star and entrepreneur Natasha Akide, popularly known as Tacha, has revealed why she decided to host her Guinness World Record attempt for the most makeovers in 24 hours in Lagos, Nigeria, instead of the United Kingdom.
Speaking during a chat with influencer Egungun at her Tacha Beauty Festival, the former Big Brother Naija star said the move was driven by her passion to celebrate and promote Nigeria’s creative and entrepreneurial spirit.
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“London won’t give me the vibes I want. I had sponsorship offers from international brands, and we initially planned to do it in London. But it always makes sense to carry your country along,” she explained.
She said the record attempt was not just about achieving a global milestone but also about showcasing the innovation, vibrancy, and potential of Nigeria’s fast-growing beauty industry.
The 24-hour challenge began on Saturday night in Lagos, with Tacha targeting 150 makeovers within the timeframe.
By Sunday morning, she had already completed 115 makeovers in 12 hours, surpassing the previous Guinness World Record of 113 makeovers in 24 hours.
The record attempt is part of the Tacha Beauty Festival, a three-day event running from October 10 to 12 at the John Randle Centre, Lagos Island. The festival celebrates beauty, culture, resilience, and creativity within Nigeria’s expanding creative economy.
