Nigerian Afrobeats star Jaywon shares his thoughts on dealing with social media trolls, urging celebrities to develop thick skin and stay strong.
He believes the best approach is to develop thick skin and not let online criticism affect their careers.
The music industry, according to Jaywon, is not for the weak. He stressed that any artist who cannot handle public scrutiny will struggle to survive. He pointed to global superstars like Davido, Wizkid, and Burna Boy, who constantly face online attacks but continue to thrive.
Jaywon speaks on social media pressure
On Sunday, Jaywon took to his X handle to share his thoughts. He revealed that many of his colleagues reach out to him for advice on navigating the harsh realities of social media. His response remains the same:
“Today’s industry is not for the weak.”
Jaywon highlighted how even top artists deal with heavy criticism. He explained that disrespect and negativity are part of the entertainment world, especially in the digital age. He believes that any artist hoping to last in the industry must be mentally prepared for it.
Quitting social media is not the solution
Despite the challenges, he advised against quitting social media. Instead, he encouraged artists to use these platforms to promote their music and build their brands. He acknowledged that leaving social media might seem like an escape, but in reality, it is not an option for artists.

He wrote:
“Just look at the level of disrespect thrown at artists like Davido, Wizkid, Burna Boy, and many others on social media. If you’re not prepared, you won’t last. They will always come for you, and the only real escape is to go offline. But we can’t do that. This is our life, our craft, and no matter what, we will keep pushing forward!”
The dark side of fame
Jaywon’s statement sheds light on the struggles musicians face beyond their music careers. Social media, while a powerful tool for promotion, also exposes artists to constant judgment. Many entertainers face insults, false rumors, and harsh criticism from anonymous users. These attacks can sometimes lead to anxiety, depression, or even career setbacks if not handled properly.
By mentioning Davido, Wizkid, and Burna Boy, Jaywon illustrated how even the biggest names are not immune to online negativity. Despite their massive success, they still face scrutiny from fans and critics alike. Yet, they continue to dominate the industry, proving that resilience is key.
Mental strength is essential
Jaywon’s advice comes at a time when many artists struggle with the pressures of social media. Some entertainers have taken breaks or completely withdrawn from these platforms due to intense criticism. However, he believes that staying active and focused on one’s craft is the best way forward.
His message resonates beyond the music industry. Public figures from different fields, including actors, influencers, and athletes, also deal with similar online challenges. The rise of social media has given fans direct access to celebrities, making them more vulnerable to public opinions.
A lesson for aspiring artists
Jaywon’s perspective aligns with those who advocate for mental strength in the entertainment world. While ignoring trolls is easier said than done, developing resilience can help artists maintain their careers without being emotionally drained.
For aspiring musicians and young artists, his words serve as a crucial reminder: criticism is inevitable, but perseverance is the key to success. The music industry rewards those who remain dedicated despite challenges. Those who let online negativity control them risk losing sight of their goals.
Final thoughts
In an era where social media plays a massive role in shaping public perception, Jaywon’s advice is both timely and relevant. He urges artists to stay strong, focus on their work, and continue pushing forward despite the noise.
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