Afrobeats sensation Ruger has spoken out about the scarcity of genuine friendships in Nigeria’s music industry.
In a candid interview on The Stanley Agu Show, the singer, born Michael Adebayo Olayinka, revealed that most relationships in the industry are built around business and personal gain, rather than genuine support or loyalty.
Ruger shares hard-earned lessons
Ruger did not hold back during his recent appearance on the show. He reflected on some of the hard truths he has learned since rising to fame. One major lesson, he said, is that artists in the music scene rarely have sincere friends.
According to him, at best, an artist may be lucky to have just one or two friends who genuinely care. He noted that these rare individuals stand by you not just during the good times, but also when things go wrong.
“One thing I wish I had known earlier is that no one is your friend in the [music] industry,” Ruger said.
“The most you can have is maybe two genuine friends that stand by you and want to see you grow. Even when things are bad, they’re with you, making sure you’re okay. That’s all, man.”
“Everything is business,” He says
Ruger further explained that most relationships in the music world are driven by business interests. He believes that many people connect with others in the industry only when they see a benefit.
“Everything is business,” he continued. “Nobody cares. They move around with you because you can offer something at that time. The moment you can’t offer anything, a lot of them will switch.”
He emphasised that it’s important for new artists to understand this reality early in their careers so they can protect themselves emotionally and mentally.
Read Also: Tiwa Savage: Nigerian music industry has dangerous sharks
Loyalty comes at a cost
The Bounce crooner explained that fame attracts attention, but not all of it is genuine. Many people appear friendly, he said, only because they want to gain something, be it access, fame, or influence.
He described a cycle where upcoming artists may be surrounded by many people in their early success, only for most of them to disappear when challenges arise. Ruger noted that this often leaves artists feeling isolated and betrayed.
“It’s painful when you realise that the people who once called you ‘brother’ or ‘family’ are nowhere to be found when you face tough times,” he said.
Advice to young artists
Ruger used the platform to advise younger artists who are just entering the music scene. He urged them to stay alert and avoid placing too much trust in everyone they meet in the industry. According to him, keeping a small circle and staying focused on the music is key to survival.
“Be careful who you trust. Not everyone clapping for you wants to see you win,” he warned. “Focus on your craft and don’t rely too much on others for emotional support.”
A personal reality
Ruger’s comments reflect the often-hidden side of fame, one where competition, ego, and business deals overshadow personal relationships. While the Nigerian music industry continues to grow rapidly, so do the pressures on artists to perform, remain relevant, and manage public expectations.
For Ruger, the journey has not only been about music but also about learning who truly stands with him through thick and thin.
In closing, he reminded fans and fellow artists that while success is sweet, navigating the entertainment industry requires wisdom, strength, and a strong sense of self.
“Just remember,” he said, “in this industry, the most genuine friends you can have might be two… or one… or even none.”
