Music legend D’banj has credited American rapper Kanye West for playing a pivotal role in introducing Afrobeats to the Western audience.
Speaking on the “Listen” podcast, D’banj shared insights into how Kanye’s early interest in the genre helped pave the way for its global recognition and success.
The Nigerian star revealed that Kanye was the first major international artist to embrace Afrobeats wholeheartedly.
This collaboration, he said, opened doors for the African music genre to reach audiences far beyond the continent.
Meeting in Dubai
D’banj reflected on a pivotal moment in his career when he met Kanye West in Dubai. During their conversation, Kanye expressed a deep interest in African music.
The rapper had been introduced to the genre by university students who passionately shared their knowledge of Afrobeats with him.
This meeting was more than a casual exchange of ideas. It marked the beginning of a significant collaboration between D’banj, producer Don Jazzy, and Kanye West.
Shortly after, D’banj and Don Jazzy signed with Kanye’s record label, G.O.O.D. Music, a move that symbolized Afrobeats breaking into the global music industry.
Kanye’s vision for afrobeats
According to D’banj, Kanye didn’t just show interest in the music; he actively sought to promote it. “When I first met Kanye West in Dubai,” D’banj recalled, “he told me that he had been learning about Afrobeats from university students. He was curious and wanted to pick up the sound.”
This curiosity transformed into action. Kanye saw the potential in Afrobeats and decided to support it by working with D’banj and Don Jazzy. “He was interested in the sound,” D’banj explained. “That interest gave us the deal and the chance to be signed to his record label.”
Turning point for afrobeats
Signing with G.O.O.D. Music was a turning point for D’banj and Afrobeats as a whole. Kanye’s endorsement provided a platform for the genre to gain visibility in the international music scene. For D’banj, this wasn’t just about a record deal—it was about introducing African culture to a global audience.
D’banj emphasized Kanye’s pioneering role, saying, “Kanye is the first international artist to not only buy into Afrobeats but also elevate it. He took it to the next level.”
Bridging cultures through music
This collaboration between African artists and an American superstar highlighted the power of music to bridge cultures.
For years, African music was largely confined to local audiences. However, Kanye’s influence helped change this narrative.
By signing African artists to his label and promoting their work, Kanye became an advocate for a genre that has since become a global phenomenon.
His efforts contributed to the mainstream success of Afrobeats, inspiring a new generation of artists and fans.
[Photo Credit: Google]
The legacy of collaboration
D’banj’s experience with Kanye serves as a testament to the impact of collaboration in the music industry. It shows how partnerships can break down barriers and create opportunities for artists from different parts of the world.
Today, Afrobeats is celebrated worldwide, with artists like Burna Boy, Wizkid, and Tems achieving massive success on international stages. While many factors have contributed to this growth, D’banj believes Kanye’s early support played a crucial role.
Conclusion
Kanye West’s willingness to embrace Afrobeats and support African artists marked the beginning of a global movement.
D’banj’s story serves as a reminder of how influential figures in the music industry can shape the trajectory of emerging genres.
Thanks to pioneers like Kanye and dedicated artists like D’banj and Don Jazzy, Afrobeats has transformed from a regional sound to a global phenomenon.
As the genre continues to evolve, its roots and the collaborative efforts that propelled it forward will remain a vital part of its story.
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