Award-winning Nigerian singer and rapper Odumodublvck has issued a strong warning to upcoming artists about the risks of taking money from record labels too soon.
In a message shared on the social media platform X, the artist urged young musicians to think carefully before accepting advances from music companies or organisations. He stressed that rushing into deals before their music is truly ready could trap them in debt.
“Don’t rush into advances”
Odumodublvck, known for his powerful lyrics and unique sound, spoke directly to his younger colleagues in the industry.
“Dear upcoming artist, if you know your music is not ripe, stay away from an advance,” he wrote.
An advance is money given upfront by a label, often meant to help the artist produce more music or cover living expenses. But this money isn’t free. It must be paid back — often through sales, streams, or future earnings.
Odumodublvck warned that if an artist takes an advance before they are truly prepared, they may struggle to repay it.
“You do not want to be owing an organisation so much money,” he cautioned. “You will die a debtor. Please heed my advice. Be patient and work hard until you are ready, please.”
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Patience and hard work over quick deals
The singer stressed the value of patience. He advised upcoming artists to focus on improving their skills and building a solid foundation before signing contracts.
“Don’t let the excitement of a record deal cloud your judgment,” he seemed to suggest. Many young musicians, hungry for success, jump at the first offer they receive. But Odumodublvck believes this rush can be dangerous.
He encouraged artists to take the time to refine their craft, build a loyal fan base, and understand the business side of music. Only when they are fully prepared should they consider taking financial deals.
The hidden risks of advances
Music industry experts agree that advances can be tricky. On paper, they seem like a great opportunity for money upfront, a chance to focus fully on music, and the backing of a major label. But many artists don’t realize that these advances often come with strings attached.
Once the money is accepted, the label expects to earn it back, usually through album sales, streaming numbers, or tours. If the artist’s music underperforms, they may find themselves owing money they can’t repay.
This can lead to stress, creative pressure, and in some cases, legal battles.
Odumodublvck’s rise to fame
Odumodublvck’s own journey in the music industry gives weight to his words. Known for hits like Declan Rice and Dog Eat Dog, he has worked hard to build a strong fan base and carve out his unique space in the Nigerian music scene.
He has also been open about the challenges and lessons he’s learned along the way. His warning to younger artists comes not from theory but from experience.
Advice to the next generation
Odumodublvck’s message is clear: slow down, prepare well, and don’t be lured by fast money.
For young artists dreaming of success, his words offer a reality check. Success in music takes time, effort, and careful planning. Jumping into contracts and taking advances before being fully ready can cause more harm than good.
By focusing on their craft, understanding the industry, and waiting for the right moment, upcoming artists can avoid debt and set themselves up for long-term success.
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