MultiChoice Nigeria has officially announced that the tenth season of Big Brother Naija (BBNaija) will premiere on Saturday, 26 July 2025, with a second launch show scheduled for Sunday, 27 July.
This marks a major milestone for the hit reality TV show, which first aired in 2006.
During a media briefing on Wednesday, the organisers revealed that this year’s winner will walk away with a ₦150 million grand prize, the biggest reward in the history of the show. This announcement generated widespread excitement among fans and the media.
Long-time host Ebuka Obi-Uchendu will return once again to anchor the show. He is expected to guide viewers through 10 weeks of drama, romance, competition, and unexpected twists. According to MultiChoice, the grand finale has been scheduled for Sunday, October 5, 2025.
Ebuka, who has hosted the show since its second season, shared his thoughts on the show’s enduring popularity. “BBNaija has become a part of Nigerian pop culture. With every season, we witness different personalities, stories, and experiences,” he said.
At the press event, Busola Tejumola, Executive Head of General Entertainment at MultiChoice Nigeria, described the upcoming edition as more than just another season. She said Season 10 would be “a celebration of legacy”, in honour of the show’s long-standing impact on entertainment and youth culture in Nigeria and across Africa.
While the theme for Season 10 remains under wraps, Tejumola confirmed that it will be unveiled during the premiere weekend.
The audition process for Season 10 kicked off with online applications between May 3 and 7, followed by in-person auditions held in Lagos, Abuja, and Enugu from May 16 to 18. The organisers said the selection was aimed at discovering Nigeria’s most charismatic and entertaining personalities and promised a vibrant mix of contestants.
This rigorous process, they explained, was to ensure that only the most engaging housemates made it into the Big Brother House.
BBNaija introduced 197 housemates across nine seasons
Since its debut, BBNaija has introduced 197 housemates across nine seasons, with a total of ₦637 million given away in prizes. The show has also racked up an impressive 709 days of total broadcast time, making it one of Africa’s longest-running reality series.
The most recent edition, Season 9, carried the theme “No Loose Guard”. That season introduced a pairing twist, housemates entered as duos and later separated to play individually. The season ended with Kellyrae emerging as the winner, pocketing ₦100 million. He also made history as the first married housemate to win the show.
Other standout participants included Wanni X Handi, the Mbadiwe twins, Onyeka, Nelly, and Shaun, all of whom brought unique stories and energy to the house.
Fans can catch the live premiere on Africa Magic Showcase, Africa Magic Family, and Showmax at 7 p.m. WAT on both Saturday and Sunday.
The 24-hour live broadcast will be available on DStv Channel 198, GOtv Channel 49, and streaming on Showmax. For fans on the move, the show can be accessed through the DStv Stream and GOtv Stream mobile apps, available on Google Play and the iOS App Store.
As always, Sunday eviction shows will continue to air weekly on all these platforms, offering fans suspense and excitement as housemates are voted out one by one.
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