Nigerian fast-rising singer Ayra Starr will perform a special YouTube Live concert from Nairobi, Kenya, on October 20.
The event, staged in collaboration with Raha Fest, will commemorate the release of her sophomore album, The Year I Turned 21, and will be available to fans globally via her official YouTube page.
Ayra Starr, noted for her particular blend of African music influences, R&B, and soulful melodies, has gained international acclaim with singles such as ‘Bloody Samaritan’ and ‘Rush’. Her success in the music industry has been fuelled not just by her evident ability, but also by platforms such as YouTube, which have allowed African artists to connect with audiences all over the world.
This performance will provide fans with an intimate experience as Ayra Starr performs new tunes from The Year I Turned 21 with fan favourites. Fans will also be able to interact directly with Ayra Starr via the Woman Commando YouTube Shorts competition, which allows users to create and share their own renditions of her popular tune. Exclusive behind-the-scenes content will also be collected, adding to the excitement of the experience and published on YouTube.
Nairobi, with its thriving music industry, rich roots in African culture, and a young populace that adores Ayra Starr, was chosen as the ideal location for this exciting concert. Ayra’s expanding fan base in Kenya and East Africa gives the city an appropriate background for her first YouTube Live concert.
Sharing hr anticipation about the concert, Ayra Starr said: “Performing live is where I get to connect deeply with my fans, and I’m so excited to do this on a global scale from Nairobi. This album means so much to me, and I’m looking forward to sharing it with everyone through YouTube.”
YouTube’s head of music sub-Saharan Africa, Addy Awofisayo, said: “We are thrilled to host Ayra Starr’s YouTube Live concert in partnership with Raha Fest. YouTube is not just a platform for music, but a place where artists from all over the world can connect directly with fans, no matter where they are. We’ve seen African music grow tremendously on YouTube, and this concert is a continuation of that journey – bringing Ayra’s incredible talent to a global stage.”
“Raha Fest is proud to partner with YouTube to present an unforgettable music experience with the sensational Ayra Starr,” Raha Creative Kenya CEO Ashleigh Ali said. “By merging Kenya’s bustling creative scene with global acts, we’re fostering a cultural exchange and positioning Kenya as a global destination for tourism and entertainment.”
YouTube has always played a significant role in promoting African music around the world. More than 70% of watch time on video generated by Nigerian channels originates outside of Nigeria, demonstrating how YouTube has provided a worldwide audience for African music. The platform continues to play an important role in promoting the voices of musicians such as Ayra Starr, who are changing the sound of modern music.
Fans worldwide can tune in to witness the concert live on 20 October at 9pm EAT on Ayra Starr’s official YouTube page.
Meanwhile, The New Daily Prime recalls that the Grammy-nominated Afrobeats artist dressed to impress during Paris Fashion Week, demonstrating that she is not only a musical sensation but also an emerging style legend. Her first Paris Fashion Week appearance was in 2023, when she sat in the front row at the Balmain and Off-White shows, and she returned this year with her trademark flare and unashamed confidence. The singer appeared in Balenciaga, Coperni, Casablanca, Etam, and Louboutin shows, leaving an indelible fashion mark at each.
She appeared at the French lingerie and loungewear label’s show in a black ensemble that included a boned corset, net stockings, and a robe with a thigh-high slit on the side. The haircut and sexy makeup added the last ‘oomph’
She also dressed retro in a satin gown with dramatic draping, an asymmetric shape, and a slinky, high-neck design. The Marvin star completed the ensemble with denim thigh-high boots and a fur coat. The boldness of the hair, along with radiant skin and light, natural makeup, completed the look to perfection.
By Adiele C,
