Coke Studio2024 has launched its much-anticipated ‘Beat the Drop’ campaign, featuring a star-studded lineup of acclaimed Nigerian music icons Ayra Starr, Rema, and Asake.
This groundbreaking initiative aims to celebrate music fandom across the nation, offering fans unique experiences and exciting rewards that resonate with their passion for music.
With a focus on uplifting music enthusiasts throughout Nigeria, the campaign promises thrilling prizes that are set to mesmerize participants.
Among the attractive offerings is an exclusive all-expenses-paid trip to South Africa for a unique musical experience.
Additionally, participants stand the chance to win a staggering ₦75 million in cash prizes, although terms and conditions apply.
This initiative not only enhances the engagement of fans but also emphasizes the integral role of music in forging connections among individuals.
Yusuf Murtala, the Senior Director of Frontline Marketing at Coca-Cola Nigeria Limited, expressed his enthusiasm for the collaboration with the beloved music trio.
“We’re proud to continue our partnership with fan-favourite artists Ayra Starr, Rema, and Asake for our Coke Studio2024 ‘Beat the Drop’ campaign.
This initiative celebrates the compelling power of music and fandom across our vibrant country.
We aim to offer fans in Nigeria unparalleled access to these iconic artists and live acts, promising exhilarating digital and real-world moments like never before,” he noted.
Murtala emphasized that fans can expect a variety of thrilling experiences as part of the campaign.
Following the artists closely, the anticipation builds for exclusive track drops and heart-pounding live performances, with more details to be divulged in the upcoming weeks.
To further enhance fan engagement, the campaign will also include custom-designed Coca-Cola packs, adorned with the imagery of Ayra Starr, Rema, and Asake.
These specially designed packs are intended to immerse fans in a unique experience with their favourite artists, enabling them to feel connected to the music in their daily lives.
Murtala highlighted that Coke Studio is committed to transforming how fans connect with their musical idols.
“We are excited to bring fans incredible opportunities through our ‘Drink, Find, Scan, and Win’ promotion.
Participants stand a chance to win exclusive tickets to the highly anticipated Coke Studio Live event scheduled for December.
Also up for grabs are Boomplay subscription vouchers and, of course, the coveted trip to South Africa,” he stated.
The rewards don’t end there. Murtala revealed that fans could also unlock various goodies, including Bolt ride vouchers for hassle-free transportation, recharge cards to ensure uninterrupted connectivity, and Showmax vouchers for cinema lovers, all designed to elevate the music experience.
Participating in this campaign is straightforward. Consumers must purchase a Coca-Cola drink with a distinctive white cap or crown and scan the QR code found on the packaging or promotional materials.
By entering the unique 10-character code revealed under the cap, fans unlock an exciting world of possibilities.
The instant announcement of winners adds an extra layer of thrill to the campaign, creating an ongoing buzz around the initiative.
Beyond immediate rewards, the campaign also features compelling weekly draws, where five fortunate fans will have the opportunity to win ₦1 million each week.
Moreover, one grand prize winner will be awarded an exclusive ticket to a remarkable musical experience in South Africa, further incentivizing participation.
Murtala reassured fans that the campaign is approved and overseen by the relevant regulatory authorities, emphasizing Coca-Cola’s commitment to rewarding loyal customers while creating thrilling engagement opportunities for music lovers across the nation.
“We’re excited to celebrate the synergy between Coca-Cola and the dynamic world of music, enhancing the connection we share as a community,” he concluded.
As the ‘Beat the Drop’ campaign unfolds, music enthusiasts in Nigeria can look forward to an electrifying experience that not only recognizes their love for music but also provides fantastic opportunities for unforgettable memories.
This initiative solidifies Coke Studio’s reputation as a platform that champions music culture and deepens connections through the universal language of sound.
