Legendary Nigerian singer Innocent Ujah Idibia, widely known as 2Baba, has officially introduced a new management team.
This move, according to him, marks a fresh and significant phase in the Afrobeat star’s career, aimed at reimagining his legacy and expanding his influence across Africa and beyond.
The announcement, made via his official Instagram page, 2Baba stressed the importance of surrounding himself with a team that understands both where he is coming from and where he intends to go.
A joint press release from the singer and his new management team described the change as a major chapter in the artist’s journey. It stated that the group of professionals was carefully selected to breathe new life into the 2Baba brand while building on the foundation of his past achievements.
“We are pleased to officially announce a major chapter in the legendary career of Nigerian music icon, Innocent Ujah Idibia, known as 2Baba,” the statement partly read.
“This exciting transition comes with the unveiling of a new management team, carefully assembled to reinvent and amplify every facet of 2Baba’s brand. This move reflects a renewed focus not only on his rich music legacy but also on the limitless potential that lies ahead in today’s evolving African entertainment landscape.”
2Baba’s 30 years of influence
With a career that spans more than 30 years, 2Baba remains one of the most influential voices in Nigerian music. He rose to fame in the early 2000s as a member of the now-defunct group Plantashun Boiz, before launching a highly successful solo career. His 2004 hit, African Queen, remains a timeless anthem that helped take Afrobeats to international audiences.
The statement celebrated his wide-ranging impact, noting how he has shaped the Afro-pop sound and inspired multiple generations of musicians across Africa.
“His timeless artistry, advocacy, and global appeal are hallmarks of excellence. This new team has been brought on board to build on that legacy. From music releases and brand partnerships to global engagements and creative collaborations, the team will manage the full spectrum of his career, both locally and internationally,” it added.
Reacting to the change, 2Baba expressed excitement about the path ahead. He explained that the decision to make this change stemmed from a desire to grow and create more meaningful work.
“I’m excited about this new chapter,” he said. “Change is a necessary part of growth, and I believe this team understands my vision, my legacy, and where we’re headed next. We’re not just celebrating the past, we’re creating more magic.”
According to the announcement, the new management team includes top professionals with experience in music, branding, and entertainment law. These individuals bring fresh energy and strategic insight that will help guide 2Baba’s artistic and business ventures in this new era.
The team also emphasized their dedication to maintaining the authenticity and integrity that have long defined the artist’s brand.
“We remain anchored in authenticity, excellence, and a deep sense of social responsibility,” the statement continued. “These values continue to position the music legend as a powerful voice across Africa and the diaspora.”
As 2Baba steps into this new chapter, fans and industry watchers are eager to see how this change will shape his next creative projects and collaborations. Known for blending music with social messages, he has always used his platform to speak on key issues, from peace and unity to youth empowerment.
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