By Fathia Idera
Geh Geh, a Nigerian comedian and content creator, has once again stirred conversations online after announcing a uniform for his self-styled “University of Wisdom and Understanding.” The uniform, priced at ₦70,000, has quickly become the latest talking point in Nigeria’s digital space.
Geh Geh, known for his unique blend of humor and financial commentary, has been building his personal brand through the University of Wisdom and Understanding, an online platform where he shares practical financial advice, motivational messages, and life lessons. What started as simple comedic content has gradually grown into a movement, with thousands of young Nigerians proudly identifying themselves as “students” of the university. Many of them participate actively in Geh Geh’s live sessions, where they engage, learn, and laugh while picking up nuggets of financial literacy.
The announcement of the uniform, however, has triggered mixed reactions. For many loyal followers, owning the uniform feels like a badge of honor. Some of these self-proclaimed “students” have taken to social media to showcase their attire, jokingly claiming to be in different academic “levels” such as 100-level or 400-level students. To them, the ₦70,000 fee represents both loyalty to Geh Geh’s vision and an opportunity to be part of something unique in the entertainment and digital learning space.
On the other hand, critics have not been silent. Some young people online have expressed dissatisfaction with the high cost, arguing that the money could be better invested in small businesses, savings, or personal projects. A few even claim they are considering “dropping out” of the university because they cannot justify spending such a sum on a uniform, no matter how symbolic. This divide has highlighted the growing debate on how digital influencers monetize their platforms and the responsibilities they owe to their followers.
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Despite the controversy, Geh Geh’s influence shows no signs of slowing down. His latest TikTok live session reportedly attracted over 177,000 viewers, during which he received more than $30,000 worth of virtual gifts. These staggering numbers not only reflect his popularity but also underscore the earning power of digital creators in today’s economy.
As Geh Geh continues to expand his reach, the question remains: will the University of Wisdom and Understanding cement his reputation as a pioneer of unconventional learning, or will the criticism over issues like the uniform cost tarnish his image?
What is certain is that Geh Geh has established himself as a force in Nigeria’s digital economy. With a massive online following, engaging comedic style, and multiple income streams spanning content creation, brand endorsements, real estate, entrepreneurship, and financial literacy campaigns, he represents the new generation of Nigerian entertainers who blend humor with hustle.
Love him or question him, Geh Geh’s story shows how influence, creativity, and controversy can combine to shape the future of digital culture in Nigeria.
