In today’s Nigeria, social media has become a powerful classroom where ideas about money, love, and relationships are tested and contested before millions of young people.
Two names currently dominating these online debates are Geh Geh, founder of the so-called University of Wisdom and Understanding, and SaidaBoj, a controversial influencer known for her unapologetic views on transactional intimacy. Both have built massive audiences, but their messages could not be more different.
GehGeh: The “University of wisdom and understanding”
Born Emmanuel Obruste, Geh Geh rose from obscurity on TikTok to become one of the most talked-about digital personalities in 2025. He describes his platform as the University of Wisdom and Understanding, an online space where he delivers unconventional lessons on relationships and money.
What sets Geh Geh apart is his philosophy that men should not attempt to win women over with money. He argues that using wealth to impress women is a poor investment and often leads to disappointment. Instead, he encourages men to prioritise financial responsibility and self-respect. His message has struck a chord with thousands of young Nigerians who feel trapped in the pressures of modern dating.
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GehGeh’s popularity exploded during one TikTok live session that attracted more than 177,000 viewers. In that single broadcast, he reportedly earned gifts valued at $30,000, proving that his message, controversial or not, was resonating with a vast audience.
But his teachings have also invited criticism. Afrobeats singer Portable, for instance, openly mocked GehGeh’s philosophy by invoking the biblical King Solomon. “What did King Solomon give 700 women?” Portable asked, suggesting that GehGeh’s advice would only leave his followers broke, lonely, and frustrated.
Despite the pushback, Geh Geh’s influence is undeniable. His “university” has become both a cultural talking point and a money-spinner, positioning him as one of the most lucrative Nigerian content creators of the moment.
SaidaBoj: Unapologetic voice of transactional love
On the other end of the spectrum is SaidaBoj, born Sarah Idaji Ojone in 2001. Hailing originally from Kogi State, she entered the social media scene with striking confidence and equally striking opinions. Her rise to fame came after she boldly declared that she would only agree to intimacy if a man spent at least ₦20 million on her in a week.
For SaidaBoj, beauty is a currency, and men should be willing to pay for it. This stance, repeated across TikTok and Instagram videos, quickly made her one of the most polarising figures online. While some admire her honesty and confidence, others accuse her of promoting materialism and exploiting men’s insecurities.
Her controversies have not been without consequences. Following heated exchanges with rapper Erigga and activist VeryDarkMan, SaidaBoj’s accounts were banned on TikTok, Instagram, and Facebook. Yet, true to the resilient nature of internet fame, she has resurfaced on new platforms, continuing to court both attention and criticism.
Two philosophies, one debate
Together, GehGeh and SaidaBoj represent two extreme philosophies that speak to Nigeria’s current relationship culture. GehGeh promotes a narrative of restraint and financial discipline, telling men to avoid overspending on women. SaidaBoj, meanwhile, embodies the transactional school of thought, openly declaring that women deserve to be financially compensated for their beauty and time.
The result is a cultural clash playing out in real time on Nigeria’s digital stage. For young people navigating love in an era of economic uncertainty, both voices tap into existing frustrations. GehGeh appeals to men who feel exploited by financial expectations, while SaidaBoj resonates with women who see no problem in demanding compensation for their desirability.
