Nigerian rapper Odumodublvck has dismissed growing concerns about the use of streaming farms in the country’s music industry, describing the accusations as mere excuses from artists who are struggling to gain traction with their music.
The artist took to his X (formerly Twitter) account to respond to what he sees as a recurring complaint among some of his colleagues.
In a strongly worded post, he accused those raising alarm over streaming manipulation of being driven by insecurity and fear of failure.
“Dear public, do not let them deceive you,” he wrote. “No matter how much a song is stream farmed, if your song is good and the people love it, it will show. All this one na small pikin scopes and antics. Insecurities. Trynna prepare the table for in case you fail. Losers.”
Odumodublvck’s statement comes amid growing debate within the Nigerian music space over the use of artificial streaming services known as “streaming farms” to boost play counts and chart positions. Several artists and industry stakeholders have warned that such tactics could seriously harm the credibility and long-term health of the music scene.
Recently, singers Blaqbonez and Magixx raised fresh concerns about the issue, with Blaqbonez calling the trend “irreversible damage” to the industry. In a series of posts, he warned that streaming farms were inflating numbers, making it difficult to track true popularity and harming up-and-coming musicians who don’t have the means to compete.
Magixx echoed similar fears, stating that the growing use of artificial streams undermines genuine talent and distorts public perception of what makes a hit song. “It’s hurting real artists,” he wrote. “It’s ruining trust in our charts.”
But Odumodublvck appears unfazed by the debate. Instead of joining the outcry, he turned his attention to the motives of the critics themselves. He argued that some artists are hiding behind the streaming farm issue to justify their poor performance, rather than focus on improving their music.
According to him, the presence of stream manipulation tools does not erase the power of a truly beloved track. He insisted that a good song will always find its way to listeners, regardless of digital interference.
Odumodublvck flashes back to slaming critics
This is not the first time the rapper has spoken out on the topic. In the past, he himself hinted at the possibility of artificial streaming in the industry, but he now seems to be taking a different stance, suggesting that some artists are using the narrative of stream manipulation to cover up their own shortcomings.
“This noise is coming from a place of fear,” he wrote. “They are preparing excuses in case their next release flops.”
His reaction has sparked mixed responses online. While some fans applauded him for speaking his mind, others questioned whether the issue of streaming farms should be taken more seriously, especially as it concerns the future of fair competition and transparency in the industry.
The topic of streaming farms has become a hot-button issue globally, not just in Nigeria. With more music being released digitally and with streaming platforms now central to an artist’s success, concerns over manipulation and fake numbers have risen sharply.
In Nigeria, where the Afrobeats genre continues to gain international recognition, the pressure to top charts and hit streaming milestones is intense. As a result, suspicions around fake streams and backdoor promotions have become common.
Still, Odumodublvck remains firm in his belief: the public decides what music lives or dies.
As the debate rages on, it’s clear that the Nigerian music industry is grappling with new challenges in the digital age. Whether artists will come together to address the issue, or continue to argue over its existence, remains to be seen.
Read Also: Odumodublvck alleges widespread stream manipulation in Nigerian music
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